Crit Information

As for my formal approach, i felt that in both instances the audience would benefit from imagery that is a little bit more tactile to them. for this reason i chose to render my posters using a combination of illustration and photography, overlayed with digital type. This approach helps to make the posters a little more personal, which i believe helps the message come through better.

These posters use a couple of rhetorical tropes to make their message clear. it is a mix of metaphor, pun, and hyperbole. My audience was carefully researched and i concluded that the hand generated approach, along with a coupling with the economy topic was effective.

for the drop poster, i used metaphor (the comet representing the economy and general outlook) and hyperbole (by implying that not only is it dropping, but it is crashing on our heads)

the empty poster utilizes the metaphor trope for the gas gauge representing the economy, and pun with the use of the word "fill"

>empty.pdf
>drop.pdf
>process.pdf