Demographic research

Chosen Demographic: African American citizens

1) Predominantly shared values:

Strong family bonds
Strong work orientation
Strong religious orientation
Adaptable family roles
Church and Community orientated, their support network
Distrust of government an social services: feel the government doesnt care about them
Strong sense of pride. Don't like to ask for help
Use prayer and other non-physical means of healing
Poverty impacts education, self-esteem, quality of life, and lifestyle across the lifespan
Seniors are very highly respected
Family matters often stay within the family, for fear of being disgraced
Most prefer the term "African American"
African American women are often assertive
Children can often be the center of attention (in terms of life focus)


2) Political issues that are important to them:

Racially related issues are at the top of the list.
Black on Black crime
Economy. Recession is worrysome
Education
Election tampering (they want to be heard!)
Community issues and funding for those
Social programs
Government aide

3) Cultural references

Cultural references for African American citizens stem mostly from racism. Because of their heritage, the racial tension between blacks and whites has been excessive an well documented. The face of that racism has certainly changed over the last 100 years dramatically. But some of those historic references show through today. Work related opportunities, and things that affect the community have always been a uniting aspect of the culture.


4) Visual Audit

Generally speaking, the graphic landscape for this demographic is not very subtle. Image and appearance is usually a consideration. The type of car a person has, for example, is often used as a status symbol in the culture. Often associate with mainstream media, such as new music, movies, an art. Individualism is sought after, and generally having a unique personal style is appealing.

5) Reasons cited for not voting:

Too busy or conflicting schedule
Illness or disability
Not interested
Voter registration problems
Did not like candidates or campaign issues
Feel unheard
Feel like they are not cared about