Friday, May 8, 2009

McShinyObject, revised

3 comments:

Anonymous said...
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Anonymous said...

I feel that your original piece was more upbeat due to the tone in your voice. I find that it contrasted the comedic value of the illustrations you created and began to become distracting. I felt that it took away some of the energy from the piece however I felt that I was given a much clearer sense of information and understood of both sides. I personally am a visual learner so the connection you created voice and word helped me visual see the points you were making. I believe the color palette you chose was appropriate as well, it was not to obstructive nor was it the "out-played" typically color scheme. I feel it best suits your targeted audience and allows for the information to breathe. I also feel that you gave me an appropriate amount of time to process all the information given for both sides. Like I said I understood it more clearly than the original. I still feel your tone of voice would have been better for the negative aspect rather than the positive... Just being nit-picky, the revised piece seem a bit off with timing by a few moments, there were breaks in the images with the connection to your voice but the original was just too fast. Other than that I feel this was more effective than the original and with a little more tweeking it'd be perfected.

Jessica said...

The copy is the strongest part of this piece and the research behind this piece. The recording of this piece however is rather distracting and poorly done, which distracts me from fully enjoying the research of this piece. I think that the icons are a good step in the right direction but right now it feels as if this is a storyboard of an animation to come. There are bizarre pauses within the animation where icons do not appear. I would always have an illustration that relates to the copy that you are saying on the screen. I think that the icons could be a color that better relates to the color palette that you picked for this animation, maybe the off-white in the middle. The whole color scheme seems rather arbitrary, perhaps you could draw inspiration for the color palette through McDonald's colors. I think that it was smart to separate the different points of view through color and orientation of the page. The opening and closing icons of McDonald's should be drawn as well. I think that right now they are very, very different formally from everything else and it would be great to make them work with everything else within the animation.